The knowledge about human incapacity Telemarketing List is also very beneficial for cinemas. video player 00:01 00:02 No breaks in cinemas Because there is no intermission at the film, each visitor has to make a decision before the film. How Much Telemarketing List Popcorn, Candy, or Fat Nachos Do I Need? If you have a break in between, then you have a safety net. Then you can buy more if you have made a wrong estimate in advance. But by Telemarketing List removing the safety net, you have to estimate in advance how much you have to buy. And dammit, how afraid we are of having too Telemarketing List little. We fear a shortage of popcorn. So we buy more than we need. The toilet roll incident, but with popcorn. Just count the half full boxes of popcorn at the end of a movie. There are Telemarketing List many. Very much. The toilet roll incident, but with popcorn. So. The elimination of breaks allows cinemas to schedule more time slots. In addition, people buy more because of the blind Telemarketing List fear of having a shortage. So win-win for cinemas. Should you Telemarketing List also use scarcity now? Any marketing guru who has touched a book by Cialdini will applaud it. But there are pitfalls. If you use scarcity too early in the purchasing process, you will scare Telemarketing List people off. Because how irritating it is when you just get to know a company, you are clicking around and a clock starts counting down. Or the website screams that Telemarketing List there is only 1 product left!!! Horrible.